The Sales Director News

  • Employers 'should do all they can' to prevent absence
    06/02/2012
    The nation's workers should do all they can to ensure that their staff are not forced to take long leaves of absence, it has been urged.
  • National apprenticeship drive begins
    06/02/2012
    A nationwide drive to encourage businesses to take on more apprentices and boost the country's skillset has been launched.
  • Young people 'need better careers guidance'
    03/02/2012
    Better career guidance needs to be provided to the nation's young people in order to ensure they move into the correct profession, it has been claimed.
  • UK pay freezes 'are thawing'
    02/02/2012
    Pay freezes implemented around the UK as a result of the economic downturn are beginning to thaw as companies return to profit and boost salaries, new data suggests.
  • UK staff 'would go the extra mile'
    02/02/2012
    The vast majority of UK workers would illustrate their loyalty to their employer by "going the extra mile", according to a new poll of the nation's staff.

Expert: Video content can help attract visitors to a website

Businesses can drive more traffic to their sites by using optimised video content, according to a media consultant.

Rachel Hawkes, account director at UK media communications firm Elemental, said that video content can help sales jobs boost their search engine optimisation (SEO) performance.

She added that media should feature throughout a website but should stem from a centralised source to facilitate easier back-to-back viewing.

"Any business looking to adopt video into their marketing portfolio should make it standard practice to show text descriptions next to the videos. Text and video will seed well into search engines, providing firms with really effective content to help drive SEO," she added.

Earlier this week US media company Brightcove launched a new online video platform aimed at sales jobs that want to make more of their site's media content.

The service offers access to advertising networks and also the chance to monetise content.

For all of the latest sales industry news visit www.aaronwallis.co.uk. If you are looking to hire in your sales team Aaron Wallis offer the UK’s most inclusive sales recruitment service which includes skills testing, psychometrics and a 12 month rebate scheme as standard. For Sales Director jobs visit www.aaronwallis.co.uk

By Wayne Bly and John OakADNFCR-1617-ID-19465632-ADNFCR

Filed: 18-11-2009

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